ABOUT BRIGHT3R

Bright3r was founded with the mission to contribute to human development in the fields in which we most need it. As technology is slipping out of our control, as we have more power than we're currently capable of wisely stewarding and as development is being driven by market competitiveness instead of by socially beneficial goals, more technology and faster economic growth as the go-to answers bring more harm than good. Building collective wisdom and developing radically better economic and social structures is key.

MEET US

WHY THIS? WHY NOW?

Human civilizations have navigated many ups and downs through history - from technological disruptions and flourishing to natural disasters, social collapses and wars. What makes the challenges today any different?

The world is still stuck in the same types of power games, but now with exponentially bigger scale of impact, technological power, global interconnectedness and the crossing of physical limits of Earth's capacity. In addition, the advent of modern capitalist economies and economics as one of the dominant social sciences embedded this competitive and exploitative paradigm into the very fabric of our systems and institutions.

The results: we're disrupting planetary and living systems at scale, pollution is found even in the most remote parts of the Earth, geopolitical and economic ripples propagate through the entire global economy, wealth is concentrating at the expense of entire societies and technology is advancing exponentially faster than our ability to understand and manage its impact. This is not something we can sit through and hope future progress will solve - this is a fundamentally self-terminating game, with the end already in sight. The question now is: do we want to continue playing until collapse or do we want to come together and change the game?

We welcome a fundamental rethinking of the way our civilization works. We're not focused on trying to tweak systems that are dying - we're focused on understanding the systemic patterns underlying their current behaviour and using that understanding to create compelling visions of what could emerge next.

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WHO ARE WE?

Ram Dušić Hren

I'm the founder of Bright3r, working together with an extended team of partners and experts to form an interdisciplinary and cross-sector network. My academic background is in physics and complex systems and my heart beats with nature, music, holistic understanding of the world and meaningful action.

Prior to founding Bright3r in 2020, I have worked in academic research and in high-tech business - both in startups and in a global technology corporation. After realizing how economic incentives for technology development are driving social and environmental externalities that damage entire societies and living systems, I turned my focus towards economics and the interaction between science, technology, culture and social systems.